![]() ![]() This is Meta’s thesis, and the reason Mark Zuckerberg renamed his company. As part of that, both our own behaviour and the services we use will change around AR & VR and converge on new models, just as they did for mobile. ![]() If you do ask that, I’d suggest that there are two broad sets of things that people might have in mind.įirst, the narrow definition is simply that some combination of VR and AR will become the next universal device after smartphones, and become billions of people’s main or only computer. ![]() Instead ‘metaverse’ has taken on a life of its own, absorbing so many different concepts that I think the word is now pretty much meaningless - it conveys no meaning, and you have to ask, ‘well, what specifically are you asking about?” Neal Stephenson coined the word but he no longer owns it, and there’s no Académie Française that can act as the tech buzzword police and give an official definition. This word has become so vague and broad that you cannot really know for sure what the speaker has in mind when they say it, since they might be thinking of a lot of different things. ![]() More precisely, we don’t know what someone else means. We probably don’t know what ‘metaverse’ means. Sometimes it seems like every big company CEO has read the same article about the same tech trend, and sent the same email to their team, asking “What’s our strategy for this?!” A couple of years ago there were a lot of emails asking for a 5G strategy, and now there are a lot of emails asking about metaverse.Īnswering the 5G email was actually pretty easy, partly because almost no-one needs a 5G strategy at all (I wrote about this here), but also because we knew what 5G meant. ![]()
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